Outdoor Advertising Ideas

"Many advertisers have pointed out that traditional forms of advertising have become less effective in reaching their consumers.... It has really segregated the market and forced advertisers to look at creative solutions."
Caroline E. Mayer, The Washington Post
Want creative solutions?

• Use mobile billboard advertising for... event marketing;
  Create excitement and generate awareness of special events such as a local fair, sporting events and more.
  
  
• Use mobile billboard advertising for... a new product launch;
  Add excitement to a product launch by offering product sampling or distributing promotional materials, coupons, etc near your distribution point. Use a billboard truck to saturate your target market. A study by the American Trucking Association found that 91% of the public remembers graphics and words on a truck. It's like a big neon sign drawing attention to your launch.
  
  
• Use mobile billboard advertising for... tradeshow booth advertising;
  Have a booth at a tradeshow? attract more visitors to your booth by placing your message around the airport, hotel, convention center and along the highest traffic routes to the convention center. Don't forget your booth number in big letters!
  
  
• Use mobile billboard advertising for... Political advertising;
  Take your candidate to the voters via a mobile billboard. Much more memorable than lawn signs that your voters may or may not drive past!
  
  
• Use mobile billboard advertising for... Publicity;
  Looking for high profile PR? Our "Vote Vonzell" attracted attention from Fox and local radio very quickly. You could do the same for your PR campaign.

Billboard trucks can go anywhere, achieving high impact and immediate reach.

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