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Text Messaging Facts & Stats
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- The most widely used data application on mobile devices worldwide – the proverbial “killer app”.
- In the U.S., cell phone penetration is over 72%, and over 12 billion text messages are sent monthly.
- 44% of U.S. mobile subscribers text message regularly; nearly 100% among teens, 85% among college students, 65-70% among young adults, 55% for those in their 30’s, 14% of those 65 and older.
- In August 2006, 13% of U.S. mobile subscribers received a text message ad, and 7% responded.
- 95% of all incoming text messages are read.
- Text messaging is easy, interactive, non-intrusive, instantaneous, cost-effective, and fits into your audience’s lifestyle.
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